Soda Stream: Don't Just Share, Care
SodaStream has launched its 2021 Earth Day campaign 'Don’t just share, care' with Randi Zuckerberg.
In SodaStream fashion, the brand shares important environmental messages in a humorous way, featuring Randi Zuckerberg to call on people to not only virtually care on social media but also take action in real life. At the end of the video, Zuckerberg introduces a sustainable community platform where the company also published its own commitment to the environment implemented on SodaStream.com.
SodaStream reusable bottles offer an alternative to single-use plastic bottles. The leading sparkling water brand forecasts the avoidance of nearly 78 billion bottles by 2025, an additional 11 billion from its goal announced last year.
SodaStream will also switch to metal its flavor bottles starting at the end of this year, thus avoiding another 200 million plastic bottles.
SodaStream announced they are developing sparkling water makers from recycled or plant-based material for the first time, taking their commitment to the planet to their core category and thus making their entire portfolio greener.