The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Date: Jan 2021
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Two beloved brands in the sparkling water category are joining forces to shake things up and give consumers more ways than ever to enjoy freshly-made flavored sparking water.

Introducing Bubly Drops for SodaStream, a new and exciting way to make Bubly branded sparkling water at home on the SodaStream platform. SodaStream, the convenient, fun and sustainable way to drink more water, grew twice as fast as the small kitchen appliance category in 2020.

The collaboration aligns the ongoing commitments of the two brands to sustainability and single-use plastic reduction. In 2019, bubly announced it would no longer be available in plastic packaging. And now, bubly drops for SodaStream offers consumers another sustainable option for enjoyment, with the ability to create their favorite bubly sparkling water at home.