The Drum Awards for Marketing - Extended Deadline

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Agency: Societal
Client: Hellmann
Date: Jun 2018
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Hellmann engaged Luke Thomas, UK’s youngest head chef, and Dr Leslie Tay, Singapore food blogger for @ieatishootipost in a series of challenges involving some of Singapore’s most iconic dishes to promote the brand's mayonnaise.

The campaign was filmed by Hurrah Production over two days at various hawker stalls and in Dr Tay’s kitchen with Luke creating dips using the mayonnaise and taking inspiration from local flavours.