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Wu Fang Zhai: Zongzi by Social Lab Beijing

Date: Jul 2018
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Wu Fang Zhai has rolled out a bizarre ad inspired by Game of Thrones where actors play the role of rice grain and explain their journey to become sticky rice dumplings.

The spot conceptualised by Social Lab Beijing features rice grain aka 'Grainmen' narrating about the difficulties it has to face like storms and snow and how the tribal songs pumps in it the spirit to endure.

The film is directed by Nieto who also designed headgears for the actors so that the audience can connect with the characters post watching the film. The film was shot at a studio in Beijing over two days in early May.

Credits

Client: WuFangZhai

Agency: Social Lab Beijing -

Creative & Account Team: Lee Pen / Bei Bei /Biao Di /Shi Xiong / Xin Wan -

Production Company: Stink

Director: Nieto -

DOP: Dylan Doyle -

Art Director: He Yang - / Executive Producer: Sally Shi - / Producer: Julie Chen - / 1st AD: A Hong - / Line Producer: Da Qian - / Production Team: Yang Yang / YiXuan Tong / Bobby Wu

Casting: Fang Hui

Stylist: Ding Mu

Editor: Dean

Matte-painting artist: Tan ZhenSi

Colorist: Simon Astbury @ DDPO - Post Efx: HUE -/ Music Composition & Sound Effect: Smile Studi