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Snickers: You're Not You When You're Hungry

Client: Snickers
Date: Feb 2021
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Mars Wrigley has announced that Snickers is teaming up with the managerial titan, Jürgen Klopp for a brand new football-focused campaign.

In the blockbuster ad that was filmed in 2019, the two-time men’s coach of the year swaps the hallowed turf of a football pitch for the more modest confines of a table football arena. Pint-sized players but, as Jürgen finds out, the same super-charged emotions.

Hungry and frustrated by the lack of tactical nuance on display by the miniature football figurines, the ads protagonist protests in comic fashion against the perceived injustice of the game. Much to the bemusement of their teammates. It’s nothing a Snickers bar can’t take care of, though. After all, we all know 'You’re not you when you’re hungry.'