The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: Snapchat
Client: Snapchat
Date: Apr 2018
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Snapchat's first ever TV ad will air on TBS during the Final Four tonight (2 April), with the app seeking to raise awareness by explaining in the broadest terms what the upstart believes itself to be – a camera company.

The spot, titled 'A New Kind of Camera Company' shows users doing everything from taking family portraits, to brushing their teeth wearing a flower crown filter and using the app's Snap Maps and Stories functions.