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Snapchat: Creepin' It Real

Client: Snapchat
Date: Oct 2018
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Building on its success of last year's campaign, which saw Fanta grow by 23% during Halloween in the UK, Fanta is back on Snapchat to make Halloween more frightening than ever before.

-This year Fanta cans and bottles have received the ultimate fright-night makeover with bespoke ghoulish graphics from Israeli designer and illustrator Noma Bar. All limited-edition Fanta Orange, Orange Zero, Fruit Twist, Fruit Twist Zero, and Fanta Lemon packs, plus two new special edition flavours – Blood Orange Zero and Pink Grapefruit Zero – will feature scannable Snapcodes for Snapchatters to unlock a series of themed Lenses, Filters and Stickers in the run up to Halloween.

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