Carabao Energy Drink: Clive the Carabao by Snap LDN

Energy drinks brand Carabao has premiered its first ever TV ad campaign. Also airing on TV and video on demand throughout August across ITV, Sky and Channel 4, the ad debuts Clive the Carabao, the face of Carabao.

Building on Carabao’s current successful The Bonkers Drink For Bonkers Lives campaign, the ad brings to life Carabao’s unique brand story, which is unlike any other energy drink. Invented by a rock star – Aed Carabao – and named after a water buffalo, the creative demonstrates Carabao’s on-going mission to give hard-working men and women in the UK a boost of energy to help them get through their busy lives: introducing Clive the Carabao.

Voiced by iconic voice-over artist and actor Jason Nwonga, the ad takes viewers on a journey that brings to life the Bonkers Drink For Bonkers Lives strapline through Carabao’s brand history – from rock star Aed Carabao to its birthplace in Thailand – before clearly showing who the drink is for. Designed to help consumers understand that Carabao is a great tasting energy drink with a mission to give customers a boost of energy, the ad clearly demonstrates the inclusive audience it serves; from adult men, women and commuters, to working mums and students.

The ad also dovetails Carabao’s latest press, poster and radio campaign, which first introduced The Bonkers Drink For Bonkers Lives strapline to the UK, and builds on the recent major We Are Female Fans initiative, which aimed to change negative female football fan stereotypes. Carabao’s on-going investment in its audiences and wider marketing initiatives demonstrates its commitment to serving a wider mass market audience than any other energy drink, and driving further growth in the energy drinks category as a whole.