Samsung: Life Unstoppable by Smyle

Creative agency Smyle is pushing the boundaries of virtual events – together with long-term partner Samsung – with the first ever use of gaming platform Unreal to host a fully immersive, live digital media experience.

Representing a paradigm shift for product launch events, Smyle has not only created a carefully constructed 3D virtual world for Samsung Life Unstoppable, but has applied the very latest gaming techniques to deliver powerful emotional resonance never before seen in a virtual event.

Combining experiential thinking with a human-centric design philosophy, Smyle has rewritten the rules of how brands engage virtually with its creation and delivery of interactive digital hub, Samsung House, a hyper-realistic 3D virtual world in which the latest advancements in mobile, wearable, TV, audio and home appliances were unveiled as part of Samsung Life Unstoppable. It also marks the first time the Unreal platform, known for hosting multiplayer video games Fortnite and Final Fantasy, has been used to broadcast to the largest number of concurrent users.