Smirnoff: Not-So-Silent Nights

Client: Smirnoff
Date: Nov 2019
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To kick off the Holiday season with fun and mischief, Smirnoff has unveiled the brand’s latest campaign starring Emmy-nominated actress and LGBTQIA+ advocate Laverne Cox.

The Holiday campaign, which lives across TV, digital and social, features Cox charismatically floating through a festive and over-the-top party where Smirnoff steals the show by embracing the unexpected and offering something for everyone (of legal drinking age, of course).

The party features Smirnoff in unexpected ways including a festive Holiday tree made of Smirnoff No. 21 green apple martinis, a Smirnoff Kissed Caramel Moscow Mule cocktail hidden underneath a fruitcake, a beautifully wrapped bottle of Smirnoff ICE and a naughty and nice pairing – indulgent Chinese takeout and zero sugar Smirnoff Seltzer Raspberry Rosé1.

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