Smartwater: Smartbeats

Client: Smartwater
Date: Sep 2019
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Smartwater introduced its innovative new project, Smartbeats by Smartwater - a wellness collaboration between tech company Endel, Toro y Moi, Washed Out, Empress Of, Nosaj Thing, Madeline Kenney, and Smartwater’s four hydration products.

Creative directed and produced by Toro y Moi, the one-of-a-kind project features four recorded songs (“soundtracks”) by the artists and four real-time soundscapes by Endel that are scientifically engineered to align with a person’s various need states such as “move” (sound optimized for movement), “balance” (sound optimized for balance), “flow” (sound optimized for flow / focus) and “connect” (music designed for human connection). Each song is paired with a corresponding smartwater product that amplifies the wellness effects for each state of being.

The Smartbeats by Smartwater project came to life during a special invite-only immersive event at New York’s Lightbox.





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