Client: Smartwater
Date: Jul 2021
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Bottled water brand Smartwater has teamed with Saturday Night Live darling Pete Davidson to bring much-needed post-Independence Day hydration to Americans everywhere – beginning with two events in New York and California.

Vapor-distilled water brand Glacéau Smartwater today unveiled a new omnichannel campaign in conjunction with comedian, SNL star, writer and producer Pete Davidson, which kicks off with two IRL activations to help Americans rehydrate after a weekend of celebrating.

This Independence Day spelled true freedom for many Americans – with Covid restrictions lifting left, right and center, there was no shortage of socialization and fun to be had. And today, Smartwater thinks many of us could be, well, feeling the aftermath. That’s why the brand has dubbed July 5 ‘Rehydration Day’, which it’s honoring with pop-up events at Santa Monica Pier in Los Angeles and Jones Beach in Long Island, New York. Today at both locations, the brand will make Smartwater-filled kegs – christened ‘smartkegs’ – available to the public. The activations will also include visual displays, photo ops and other activities.