Agency: SMALL
Client: Timberland
Date: Apr 2020
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Timberland, a brand with a longstanding commitment to a greener future, has created an emotional open letter to nature. This new anthem video, which will debut on Earth Day, sets forth that 'Caring is No Longer Enough,' with the goal of inspiring global communities to be heroes for nature through action.

As the brand works towards its vision of a greener future, Timberland has pledged to plant 50 million trees by 2025 and is planning 50 eco-service events worldwide this year, once it is safe for employees to serve together outdoors. In the interim, employees are being encouraged to serve remotely with recommended actions that can be taken at home.