Boston agency Sleek Machine has created a campaign for Traveler Beer Co. that shows how the beer's boxes can be turned into games. According to the agency, "the people at Traveler Beer Co. are experts in unofficial fun, and since summer is the official season of fun, they wanted to show beer drinkers just how to turn their summer days up a notch – by making a series of how-to videos showing how the beers’ packaging can be transformed and used for, well, having fun."
Chief Creative Officer: Tim Cawley
Art Director: Alan Duda
Copywriter: Jeff Marois
Editor: Dave Shaw