Sky: The Rising by Kaleida

Sky has tapped a new medium to promote the release of supernatural crime thriller The Rising by projecting a holographic apparition on the shores of Derwentwater in the Lake District.

The spooky sight perplexed passersby out for an early hours stroll, with an ethereal apparition appearing to rise from the water in a shroud of fog before mouthing the words: “Come find me.”

Instead of opening a portal to the underworld, Sky turned to hologram specialist Kaleida to pull off the visual feat, summoning a three-dimensional apparition from strategically-placed lasers and transparent gauze.