The Drum Awards Festival - Extended Deadline

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Agency: Sky
Date: Sep 2019
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Sky Creative Agency, Sky’s in-house advertising agency and the UK’s largest in-house creative shop, has created a campaign designed to shine a light on Sky’s commitment to Ultra HD content across its Sky Q platform. With a core focus on the immersive experience that Ultra HD viewing provides, the TV ad features a series of scenarios where the viewer, and his dog, are transported to the heart of the action, be that a Formula 1 starting grid or wild elephants in the Savannah. Each of the pixel transitions between environments has been developed from scratch by Sky Creative Agency and The Mill to highlight the depth of quality that Ultra HD provides.

As viewing technology continues to advance at a rapid rate, Sky’s commitment to ultra-premium viewing experiences on Sky Q has never been greater. Utilising social video content and TV advertising, the Sky Ultra HD campaign inserts the viewer into three unique viewing environments. Environment one sees the viewer sitting on top of the starting grid lights at the Barcelona Grand Prix before being catapulted into space to observer first-hand the excitement of the moon landings, a reference to the First Man movie available in Ultra HD on Sky Cinema, before dropping him into and nature documentary and the wilds of the savannah, in the midst of a herd of elephants. It’s an experience that is as awe inspiring as it is exhilarating and captured beautifully in the ad spots.


Director of Prospect Marketing: Carli Farmer

Head of Brand Marketing, TV Products: Abbey Kickham

Marketing Controller: Martin Rogers

Marketing Manager: Lucy Gilbert

Marketing Executive: Grace Evangelos

Sky Creative Agency

Creative Director: Dave Johnson

Creative Director: Nick Esdaile

VFX Creative Director: Justin Bates

Deputy Head of Production: Lucy Powell

Producer: Al Mcgee

Account Lead: Nick Waddell

Senior Account Manager: Henrietta Kerr


Production Company: Outsider

Executive Producer: John Madsen

Editor: Ed Cheesman @ Final Cut

Post Production: The Mill

Post Executive Producer: Alex Fitzgerald

VFX: The Mill

Audio: Wave

Sound Designer: Parv