With the Formula 1 (F1) season fast approaching, Sky Sports has engaged its in-house agency, Sky Creative Agency (SCA), to develop a fresh look to mark it becoming the home of live and exclusive F1.
This is the first time Sky Sports will exclusively cover the F1 season, owning broadcast rights to 20 out of 21 races.
Alongside a start-of-season campaign, SCA has also overseen all the design elements around its coverage, including a brand-new title sequence, interactive touch screen broadcast podiums, a new F1 zone and interview platform.
To highlight how its exclusive coverage is the ‘next chapter’ of F1, Sky Sports has launched an ad that starts at the very beginning to show how far it has come.
The film opens in a scene from F1’s early days - a time when things were a lot more manual. As the evocative bassline of Fleetwood Mac’s The Chain kicks in,
The camera sweeps across the scene, heading further into the future until we reach the age of
The music and activity build as the camera moves to another scene when TV enters the mix, and audiences were able to get much closer to the action.
Finally, we find ourselves in the present day, where Sky Sports is at the helm. As the camera glides across, the viewer sees the TV channel covering all aspects of the championships from interviews to on-air broadcasting.
FULL SKY SPORTS FORMULA 1 CAMPAIGN CREDITS
Marketing Director, Sky Sports: Jo Fox
Head of Brand Marketing, Sky Sports: Robbie Balfour
Senior Marketing Manager, Sky Sports : Laura Pinnell
SKY CREATIVE AGENCY:
Creative Director: Simon Corkin
Creative Director: Nicole Poppi
Producer: Ella Littlewood
Producer: Al Mcgee
Head of Production: Paul Mortimore
Strategist: Anthony Edwards
Account Lead: Nick Waddell
Senior Account Manager: Alex Rodger
Production Company: Knucklehead
Director: Lieven Van Baelen
Head of Production: Francis Mildmay-White
Production Manager: Cat Irving
Director of Photography: Glynn Speeckaert
Production Designer: Chris Oddy
Costume Designers: Bratsk
Makeup and Hair: Natasha Lawes
Casting Director: Hammond Cox Casting
Studio: Warner Bros Studio Leavesden
Offline Editor: Emmanuel Van Hove
Post Production: Framestore
Post Producer: Victoria Lovejoy
Colourist: Simon Bourne
VFX: Paul O’Brien
Sound Designer: Arge