Client: Sky Sports
Date: Mar 2016
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This campaign showcases how F1 is the ultimate competition where conflict & colliding forces exist everywhere you look. Shot over the last two race weekends of the 2015 season, with exclusive access, we bring to life all of the fights fought out at every level of this intense competition, demonstrating that F1 really is a constant fight.

A first truly pan-European 360* campaign for SKY, from brief to delivery, involving collaboration across a multitude of departments & countries with over 45 different edit deliverables & some cool off-air work.


Agency: Sky Creative

Executive Creative Director: Simon Buglione

Creative Director: Jacques Salmon

Copywriter: Jacques Salmon

Additional Credits: Editor: Jeff Collins

DOP: Ben Magahy

Producer: Arron Aziz, Fred Salmon

Account Director: Susanne Freyburg

​Sound Design: David Connolly