This campaign showcases how F1 is the ultimate competition where conflict & colliding forces exist everywhere you look. Shot over the last two race weekends of the 2015 season, with exclusive access, we bring to life all of the fights fought out at every level of this intense competition, demonstrating that F1 really is a constant fight.
A first truly pan-European 360* campaign for SKY, from brief to delivery, involving collaboration across a multitude of departments & countries with over 45 different edit deliverables & some cool off-air work.
Agency: Sky Creative
Executive Creative Director: Simon Buglione
Creative Director: Jacques Salmon
Copywriter: Jacques Salmon
Additional Credits: Editor: Jeff Collins
DOP: Ben Magahy
Producer: Arron Aziz, Fred Salmon
Account Director: Susanne Freyburg
Sound Design: David Connolly