Moove Media unveiled OOH campaign with its first holographic display to mark the launch of Skechers Singapore’s new footwear collection, Skechers DLT-A at Dhoby Ghaut Station on the North East Line (NEL) in Singapore.
The holographic display which is a three-dimensional (3D) shoe is donned by brand ambassador South Korean hip-hop rapper, Zico, in the television commercial.
The Skechers’ campaign also features two wallscapes, measuring 9.8m by 4.2m and 1.6m by 13.6m at NEL’s Dhoby Ghaut station. Murals are also on display at Clarke Quay, Sengkang, Serangoon and HarbourFront stations on the NEL.
The campaign ends 14 November 2017.
Brand ambassador - South Korean hip-hop rapper Zico