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Singtel: Seniors Go Digital Too!

Client: Singtel
Date: Dec 2020
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Singtel has shifted from its usual emotional storytelling videos for its annual Christmas videos for 2020. Instead of buskers dressed as Santa Clauses and errant teenagers, this year the telco is showcasing how it is helping senior citizens make sense of the digital world.

Three seniors are featured in the video, namely Aunty Lilian, Aunty Shirley and Uncle Andrew, and they explain how Singtel has helped them stay in touch with their friends and families during the Covid-19 lockdown in Singapore, known officially as ‘Circuit Breaker’.

Aunty Lilian is taught how to record herself singing, which is her favourite pastime and Uncle Andrew is shown how to create Zoom video calls. Meanwhile, Aunty Shirley is given a crash course on the TraceTogether app, Singapore’s primary method for contact tracing which relies on people scanning QR codes before entering any establishment.