Singtel: Mr Lim's Reunion Dinner
Singapore telco Singtel continues in its strategy of promoting how it can help bring families together, with an emotional Chinese New Year reunion story.
The story follows Mr Lim, played by actor Lim Kay Tong, and his family, which includes a daughter based in Hong Kong and a son in Australia. In a case of crossed wires and familiar excuses, Mr Lim looks set to spend the year alone but (spoiler alert) the son and daughter manage to make it back.
Mr Lim’s Reunion was written in-house, while Singtel worked with Akanga Films and filmmaker K. Rajagopal to produce the film. It will be aired on Singtel TV and various social media channels from 19 January to 2 March.
Singtel's in-house marketing team