Singtel: Mr Lim's Reunion Dinner

Client: Singtel
Date: Jan 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
10 votes

Singapore telco Singtel continues in its strategy of promoting how it can help bring families together, with an emotional Chinese New Year reunion story.

The story follows Mr Lim, played by actor Lim Kay Tong, and his family, which includes a daughter based in Hong Kong and a son in Australia. In a case of crossed wires and familiar excuses, Mr Lim looks set to spend the year alone but (spoiler alert) the son and daughter manage to make it back.

Mr Lim’s Reunion was written in-house, while Singtel worked with Akanga Films and filmmaker K. Rajagopal to produce the film. It will be aired on Singtel TV and various social media channels from 19 January to 2 March.

Credits

Singtel's in-house marketing team

Akanga Films

K. Rajagopal

Overall Rating
5/5Vote
Overall Rating
5/5Vote
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.