The Drum Awards for Marketing - Extended Deadline

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Client: Singtel
Date: Nov 2018
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Singtel released a festive short film in the lead up to Christmas, celebrating the joys of connecting. Titled “Grace’s White Christmas”, the film revolves around a chance encounter between 7-year-old Grace, who wants a puppy and a white Christmas, and a struggling musician who busks for a living.

The film is an extension of Singtel’s branded content strategy where its festive commercials have had customers hooked on its seasonal tales of joy. Singtel’s previous Christmas campaign “Ah Ma’s Christmas” went viral with some 5.8 million Facebook views and almost half a million YouTube hits. Similarly, Singtel’s Chinese New Year offering “Mr Lim’s Reunion Dinner” saw 9.4 million views on Facebook and 1.2 million views on YouTube.

Credits

In-house and Akanga Film Asia