R U OK?: Signs by Simon Frost and Mick Hunter

Client: R U OK?
Date: Aug 2018
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R U OK?, the suicide prevention charity has launched a campaign urging people to notice the signs that someone they know might be struggling.

The campaign, called Signs, reveals a host of different scenarios where the characters are behaving differently to usual and not acting like themselves. The aim is to provide subtle reminders to people to check in on others to ensure they are ok.

AT&T: Train by BBDO

Added 24 May 2019
Agency: BBDO
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