Schwarzkopf: advert-body-2 by Signal Productions
- Location:
Signal Productions has produced a new TV spot promoting Schwarzkopf's Live range of ultrabright hair dyes. The agency was briefed to build on the success of a 2017 TVC, with the aim of driving sales of hair colour products and NPDs using a mixture of talent from models to influencers.
The agency captured vertical video, TVC footage, point-of-sale and digital outdoor content in a studio complex, allowing the talent to move from one shoot to the next. The strategy allowed the creation of a vast amount of assets and content for the brand's push.
The campaign also saw a return to Signal's rear projection technique, which allowed it to shoot models and talent against multiple backdrops with a rapid turnaround for each setup.
Credits
Director - Regan Hall
Creative Director - Neil Bennett, Signal Productions
Producer - Neil Bennett, Signal Productions
Production Manager - Lauren Werry, Signal Productions
Art Director - Julian Marien, Signal Productions
Agency: Recordbay