Agency: Sid Lee
Date: Sep 2017
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Sid Lee and Rethink Breast Cancer have launched #8008135 (aka BOOBIES spelled out on a calculator), a socially-driven breast health campaign developed to educate young adults across the globe about breast health.

The campaign was developed based on the results of a US- and Canada-wide research study by Rethink Breast Cancer and Asking Canadians of 800+ teens that showed that young adults overestimate their risk of breast cancer and do not know the actual facts.

#8008135 is a modern spin on a retro “hotline” and set out to recreate a unique way to educate youth in an engaging and interactive format. The program revolves around the first ever breast health bot built to bust breast cancer myths and answer questions related to breast health in an engaging way.


Jeffrey Da Silva - Executive Creative Director – Sid Lee

Tom Koukodimos - Executive Creative Director – Sid Lee

Alexis Bronstorph - Creative Director – Sid Lee

Kelsey Horne - Creative Director – Sid Lee

Haley Koehn - Art Director – Sid Lee

Whitney Tam - Copywriter – Sid Lee

Haley Koehn - Designer – Sid Lee

Christina Festoso - Account Director – Sid Lee

Nastassia Allamby - Account Supervisor – Sid Lee

Deven Dionisi - Strategist – Sid Lee

Kelsey-Lynn Corradetti - Producer – Sid Lee

Nigel McGinn - Editor/Colourist - Sid Lee

Kareem Boulos - Media Planner - Media Experts

Anjay Feldano - President/Executive Producer – Scarlett Street Creative Agency

Kapana Feldano- Executive Producer (Post Production) - Scarlett Street Creative Agency

Tony Large - Director/Director of Photography

Peter Schnobb - Editor/Colourist

Kyle Watt - Post Audio