The Drum Awards Festival - Extended Deadline

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Client: Skyn
Date: Mar 2020
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The popular #staythef***home movement has been given a compelling twist: 'Stay and f*** at home'.

In an attempt to slow the spread of Covid-19, people around the world are being urged and authorized to stay at home. In this effort to contain the virus, and to keep people safe, social distancing is presented as the best form of combat. Online, people have already rallied behind this important prevention measure in a big way, with the hashtags #staythefhome and #staythefuckhome.

Given the confusion and uncertainty in these times of imposed confinement, intimacy brand Skyn is adding valuable insights to the conversation — by presenting a more pleasurable quarantine than binge-watching series all day. Skyn supports the social distancing movement, by using pleasure as a powerful incentive.

To share its message, Skyn is reaching out where everyone is living, online. The brand will be publishing content featuring messages like, “Coming is always safer than going”, compelling people to ‘Stay And F*** At Home’ in order to keep everyone safer. This initiative advocates for ways to make the best of the situation and reminds us that we can turn restrictive measures into something that brings us together.

Ongoing content, like the ‘pleasure calendar’ will be posted daily over the next few weeks, to help people keep busy. Skyn recognizes that social distancing is the only way to slow the spread of Covid-19.


Sid Lee Paris