Skyn has used the anniversersary of 50 years since man landed on the moon to get people thinking about an area we often forget to explore – ourselves – with a campaign for the launch of its new line of intimate accessories.
20 July marked 50 years since man’s first step on the moon. 50 years since we entered previously un-imaginable, uncharted territory, ushering in a new era in exploration. But, decades after we first set foot on the moon, the idea of self-exploration is still considered taboo and sex toys remain illegal in many places, a perception Skyn hopes to change.
To accompany the take-off, Skyn is launching a campaign with a film that pays tribute to exploration, using historical footage from Nasa, and asks: “We were never afraid of exploring planets located millions of miles from us… so why then are we so afraid to explore our own bodies ?
The film will be accompanied by an outdoor campaign featuring the tagline “Exploring space is wonderful. Exploring ourselves should be too”, with billboard trucks circling the headquarters of Nasa in Washington, DC and SpaceX in L.A.
Title: Explore Yourself
Advertising Agency: Sid Lee Paris
President: Johan Delpuech
Executive Creative Director: Sylvain Thirache
Creative Directors: Céline et Clément Mornet Landa
Art Director: Ludovic Gontrand
Copywriter: Max Harrington
Head of Production: Thomas Laget
Producer: Francois Breteche
Video Editor: Yoann Plard
Head of Strategy: Bruno Lee
Strategic Planner: Patrice Zamy
Managing Director: Mehdi Benali
Account Director: Héloïse Marchal
Account Manager: Trisha Mitra
Lifestyles - SKYN®
President & General Manager: Jeyan Heper
Global Marketing Strategy Director: Marta Toth
Global Brand Marketing Manager: Nicolas Woussen