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Skyn: Explore Yourself by Sid Lee Paris

Client: Skyn
Date: Jul 2019
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Skyn has used the anniversersary of 50 years since man landed on the moon to get people thinking about an area we often forget to explore – ourselves – with a campaign for the launch of its new line of intimate accessories.

20 July marked 50 years since man’s first step on the moon. 50 years since we entered previously un-imaginable, uncharted territory, ushering in a new era in exploration. But, decades after we first set foot on the moon, the idea of self-exploration is still considered taboo and sex toys remain illegal in many places, a perception Skyn hopes to change.

To accompany the take-off, Skyn is launching a campaign with a film that pays tribute to exploration, using historical footage from Nasa, and asks: “We were never afraid of exploring planets located millions of miles from us… so why then are we so afraid to explore our own bodies ?

The film will be accompanied by an outdoor campaign featuring the tagline “Exploring space is wonderful. Exploring ourselves should be too”, with billboard trucks circling the headquarters of Nasa in Washington, DC and SpaceX in L.A.

Credits

Sid Lee:

Title: Explore Yourself

Advertising Agency: Sid Lee Paris

President: Johan Delpuech

Executive Creative Director: Sylvain Thirache

Creative Directors: Céline et Clément Mornet Landa

Art Director: Ludovic Gontrand

Copywriter: Max Harrington

Head of Production: Thomas Laget

Producer: Francois Breteche

Video Editor: Yoann Plard

Head of Strategy: Bruno Lee

Strategic Planner: Patrice Zamy

Managing Director: Mehdi Benali

Account Director: Héloïse Marchal

Account Manager: Trisha Mitra

Lifestyles - SKYN®

President & General Manager: Jeyan Heper

Global Marketing Strategy Director: Marta Toth

Global Brand Marketing Manager: Nicolas Woussen