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RATP Group: Bonjour by Sid Lee Paris

Client: RATP Group
Date: Oct 2021
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Bonjour to the future of mobility, the future of service. Bonjour to new functions and innovations and an experience more adapted to your needs. Bonjour to Paris public transport operator RATP’s new application. With a more intuitive and convivial graphic environment, the refreshed look is more accessible and welcoming, starting with its name - Bonjour RATP. The application is part of a major rebranding designed by Sid Lee Paris for the public transport operator which aims to respond to contemporary consumer needs by transforming into a MaaS (mobility as a service) incorporating every transport users need.

The new strategy, which aims to humanize the public transportation brand and position it as a companion for travelers throughout their trip, is emboldened with a fresh graphic universe - a fairly radical change for those used to RATP’s previous look, which was reassuring and familiar but decades old. It was time for a new visual identity so RATP called on Sid Lee Paris to create a simplified look for a much more enhanced experience, a modern visual identity that reassures, is easy to use and, above all, inspires simplicity and confidence.

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