Client: Playboy
Date: Oct 2020
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Sid Lee's vibrant, off-beat film highlights a modern attitude, with a retro feel, and shows that in today's world, there are no stereotypes. A celebration of uniqueness, the new campaign shows that anyone can "Make the Cover".



Brand: Designer Parfums (Playboy Fragrances Licensee)

Joint Managing Director, Designer Parfums: Arkesh Shah

Global Head Marketing Communications (formerly): Pascale Fontaine


Sid Lee Paris

President: Johan Delpuech

Chief Creative Officer, Europe: Sylvain Thirache

Creative Director: Stephane Soussan

Art Director: Ludovic Gontrand

Copywriter: Aurore Cremmydas

Strategy Managing Director: Bruno Lee

Strategist: Amboise Soule

Group Account Director: Jessica Ferris

Account Manager: Trisha Mitra

Head of Production: Thomas Laget

Producer: Marine Redon

Operations Director: Antoine Ferrari


Production: Solab

Producer: Nicolas Tiry

Line Producer: Amine Ketem

Local production service: Dmb represents

Director & Photographer: Nadia Lee Cohen

DOP: Arnau Valls Colomer

Stylist: Chloe and Chenelle

Production Design: Brittany Porter

Hairdresser: Sami Knight

Behind the scene: Frank PfeiferPost Production: Mathematics

Post Producer: Julie Lagadec

Post Producer: Raimbaut Gaffier

Editor: Adriana Legay

Colorist: Mathieu Caplanne