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KFC: Unalike by Sid Lee Paris

Client: KFC
Date: Aug 2020
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Nuggets come in 4 different shapes. KFC doesn't. At KFC, you won't ever find 2 identical tenders because it only cooks real chicken filets.

KFC France, together with its agency Sid Lee, is launching the “Unalike" campaign, an ambitious OOH and digital campaign where every visual is different from the other to show how each tender is one-of-a-kind.

Each of the outdoor posters features a single tender and when positioned side by side, amplify the diversity of the tenders’ breading, shapes, and sizes. Over hundreds of different outdoor and digital visuals were created for the campaign, a mere sampling of the infinite possibilities.

KFC is also bringing the campaign to life online challenging the online community to find two identical tenders. "Unalike", which began 15 August, visualizes the benefits of KFC's tenders vis-à-vis its competitors' nuggets while also communicating about the brand's authentic cuisine.