KFC: advert-top-1 by Sid Lee Paris
- Location:
Colonel Sanders has landed in France with a new campaign. Truly, the Colonel was already in the country, having opened its first restaurant in the country back in 1991, but 26 years later, only 3% of French people know who he is.
For over a quarter of a century his trademark face has appeared on buckets but has never been a part of the brand’s communication. Until now. KFC, along with agency Sid Lee Paris, are building his story, launching a new communication platform to kick off the year. The campaign begins with a 90-second film which aired in prime time, introducing the character to the population for the first time.
The film follows the Colonel who, after overhearing two young French guys chatting indifferently about his chicken, embarks on a journey from Kentucky to the Gallic country, pushing a young bucket of chicken on a swing set, performing stunts on a motorcycle and riding a couple of crocodiles in a river in the process. Intent on introducing himself, he’s prepared to confront any challenge to explain that his is no ordinary bucket of chicken, that his secret blend of 11 herbs and spices took him over 40 years to perfect (in a remarkably strong American accent of course, lest we forget his origins). The actor playing the French Colonel isn’t a celebrity, as are featured in many of the US spots.
Credits
Agency: Sid Lee Paris
Client: KFC France
Ad Title: Colonel Sanders
Chief Creative Officer: Sylvain Thirache - Executive Creative Director
Brand Supervisors: Frédéric Levacher, Pascale Laborde, Sophie Lacroix, Cécile Lequeux
Creative Directors: Céline & Clément Mornet Landa
Agency Supervisors: Johan Delpuech - President, Mehdi Benali - Managing Director, Héloïse Marchal -
Account Director, Benoit Fernandes - Account Manager
Copywriter: Simon Lamasa
Art Director: Sophie Dherbecourt
Head of Strategy: Benoit Pellevoizin
Strategist: Patrice Zamy
Head of Production: Thomas Laget
Agency Producer: Marine Redon
Production Company: La\Pac
Producer: Delphine Guerin
Director: Jeff Low
DOP: Martin Ruhe
Music: Sanjiv Sen
Music Producer: Schmooze
Post Production: Mathematic
Post Producers: Jane Jamaux & Paul Crehange