Samsung: &Design by Sibling Rivalry

Production company Sibling Rivalry has joined forces with Paola Antonelli, senior curator of architecture and design and director of research and development at the Museum of Modern Art, to create an immersive virtual reality (VR) experience for the Samsung VR video service.

Dubbed ‘&Design’, the episodic virtual reality experience is rooted in themes of death, love, play and the idea of self, along with featuring eye-popping design work, and it made its debut during the 2018 Tribeca Film Festival. It was originally conceived by Antonelli, who brought it to Sibling Rivalry partner and creative director Mikon van Gastel.

The VR experience was made possible by a grant from Samsung VR Video’s Pilot Season, a new initiative aimed at infusing exclusive, original, episodic VR content into Samsung VR Video service, driving growth within the independent VR filmmaker community.

Hosted by Antonelli, it guides audiences through an experience of design that melds anthropology and science, history and technology. Through a VR lens, viewers are introduced to a variety of designers and creators from around the world, including Neri Oxman and the members of the Mediated Matter Group at MIT’s Media Lab, roboticist Hiroshi Ishiguro in Osaka, and others.