The Drum Awards for Marketing - Extended Deadline

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Client: tails.com
Date: Apr 2016
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Twenty uniquely different dogs star in a new film narrated by Sir Michael Gambon – best known for playing Albus Dumbledore in Harry Potter – to celebrate man’s best friend. The film is being released following research revealing that dog owners are on average eight per cent happier than non-dog owners.

‘Feed Different’ is an affectionate pastiche of the iconic 1997 ‘Think Different’ advert by Apple, but with human thinkers including John Lennon, Albert Einstein and Pablo Picasso being replaced by canine characters. BAFTA-nominated Gary Tarn made the film for tails.com, a new company that tailor-makes food for a dog’s unique nutritional and dietary needs.

Credits

Creative Director: Dan Glover

Additional Credits: Creative Director: Gary Tarn

Account Director: Neil Broderick