Shelter: #BuildSocialHousing

A new OOH campaign from housing and homelessness charity Shelter aims to put investment in social housing back at the top of the political agenda.

Shelter’s in-house creative team has developed a series of ads showing the effects of the national housing emergency on a wide range of individuals, with each execution telling a different but often-too-familiar story of unstable, unaffordable accommodation in 21st century Britain.

From the older renter facing eviction to the teenage boy growing up in an overcrowded home, each story is united by a single solution – social housing. The campaign is running in Westminster tube station and comprises posters, escalator fins and ticket barriers, as well as some social media support.