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This year on Giving Tuesday, St. Jude Children's Research Hospital and Adobe are launching a new, educational ad campaign designed to raise awareness of childhood cancer, and the unsung heroes (programmers, researchers, writers and media specialists) who have dedicated their lives to helping families struggling with the disease.

The campaign features a two-and-a-half minute video featuring William and Jackson, five-year-old identical twins. Unfortunately, William was diagnosed with Leukemia when he was just nine months old. The video interviews his parents and shows his struggles and triumphs as he battled his cancer. It also promotes St. Jude as a source of trusted, clear and personalized information and community for anyone impacted by childhood cancer.

St. Jude’s is using digital media and its new Together by St. Jude portal to help families find resources, support, and a community to help them through the process.

Credits

Agency: Shareability

Company: Adobe

Client: St. Jude Children's Research Hospital