Christy: advert-body-1 by Seymourpowell

Leading design and innovation company Seymourpowell has been appointed by towel brand Christy England to re-establish their premium positioning and raise awareness among a younger demographic via a new brand identity, advertising campaign and brand activation. Now officially launched with their 2018 Wimbledon towel collection, the new branding is now live on their digital and social channels and gradually launching across their UK stores.

Seymourpowell commenced the project by re-establishing Christy's brand manifesto focusing on the idea that bed linens and towels are the closest thing to you (and your skin) at the start and end of each day. Utilising this concept of everyday luxury, Seymourpowell then explored the idea of Christy's products creating moments of everyday luxury and a form of sensuality which they rolled out into all aspects of the branding, from updating the logo into a simple yet elegant design to refreshing all of the brand's product imagery to be more exciting and stimulating.

The final result is a branding suite which still celebrates their fantastic heritage while bringing it up to date and making them more relevant and engaging for a younger consumer.