Surprise: Surprise Billboard by Serviceplan

Client: Surprise
Date: Feb 2020
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Surprise has been supporting socially disadvantaged people with a number of different measures for over 20 years. Serviceplan Suisse’s new poster campaign is designed to help draw more attention to the street vendors of Surprise magazine.

Surprise, which is part of the International Network of Street Papers (INSP), offers socially disadvantaged people an opportunity to earn an income by selling the magazine. Over 400 vendors sell the magazine to readers every day.

In order to help them sell more magazines, Serviceplan Suisse decided to give them an even more eye- catching platform by using the posters in a completely new way. These “poster kiosks” are not just designed to draw attention to the vendors, but also to function as a point of sale.

Credits

Surprise:

Andreas Jahn, Nicole Huwyler, Caroline Walpen (Marketing, Fundraising and Communication)

Serviceplan Suisse:

Raul Serrat - Executive Creative Director

Florian Birkner & Marcin Baba - Creative Directors

Moritz Lüth - Art Director

Günter Zumbach – Text

Kurt Bösiger - Motion design

Melissa Diday - consulting

Carmen Anderegg - Production Management)

Barbara Meier – DTP

Pam Hügli - overall responsibility

CSR initiative from Clear Channel: Non-profit organizations work with dedication, but often with modest resources. With the "poster for a good cause", Clear Channel helps them raise awareness of their concerns.

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