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Peta: Animals Are Not Christmas Gifts by Serviceplan

Client: Peta
Date: Dec 2018
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Peta's new 'Animals are not Christmas gifts' spot has been devised to illustrate the problem of pets being discarded after Christmas.

Peta and Serviceplan Campaign International created a dog silhouette including a leash fashioned from numerous holiday lights, which was then "abandoned" in various places in Hamburg.

In order to clarify the message behind the silhouette, places were selected where animals are commonly abandoned, such as motorway service areas.

"Animals are living beings with very individual needs and feelings. They deserve a permanent, loving home," said Jobst Eggert, responsible for creation and special Projects at Peta.

"With our emotional spot, we would like to remind people that it is advisable, in the interests of both humans and animals, to use animal-friendly gifts when shopping for Christmas.

Credits

Managing Partner: Markus Kremer

Managing Partner: Thomas Heyen

Account Director: Lisa Artaker

Junior Account Manager: Mariah Kattmann

Design Director: Sebastien Stabenau

Copywriter: Niklas Scholz

Junior Art Director: Philipp Trübiger

Junior Art Director: Daniel Hill

Art Director: Svea Drechsler

Final Art Specialist: Nils-Christian Sperling

Photography: Jan Hütz

Director: Justus Becker

Director of Photography: Jasper Engel

Music: DamienDamien

Production Assistant: Madeline Pfisterer

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