Peta: advert-body-1 by Serviceplan Munich

Peta's new 'Animals are not Christmas gifts' spot has been devised to illustrate the problem of pets being discarded after Christmas.

Peta and Serviceplan Campaign International created a dog silhouette including a leash fashioned from numerous holiday lights, which was then "abandoned" in various places in Hamburg.

In order to clarify the message behind the silhouette, places were selected where animals are commonly abandoned, such as motorway service areas.

"Animals are living beings with very individual needs and feelings. They deserve a permanent, loving home," said Jobst Eggert, responsible for creation and special Projects at Peta.

"With our emotional spot, we would like to remind people that it is advisable, in the interests of both humans and animals, to use animal-friendly gifts when shopping for Christmas.