Al Etihad Credit Bureau: Majd and the Librarian by Serviceplan Middle East
- Location:
This animated film released titled ‘Majd and The Librarian’ has been painstakingly crafted by Serviceplan Middle East for Al Etihad Credit Bureau (AECB). The campaign uses the metaphor of borrowing books from a library for applying to a bank for credit.
This is Serviceplan Middle East’s first brand film for the AECB, and was made for the web as a content piece to raise awareness about the brand using a subtly communicated narrative about the responsibility of borrowing.
The opening sequence features a young man finding a dust-covered copy of ‘The Arabian Nights’ while clearing out his attic, which takes him back in time to the library where he borrowed it as a child. As an adult, he returns to the library for an emotional reunion.
The film was directed by Esfandiar Haji and Shahriar Ghatre at Production Company Hanzo Films with animation by Vulturehead studio.
Credits
Agency: Serviceplan Middle East
Client: Al Etihad Credit Bureau
Title: ‘The Librarian’
Serviceplan Middle East:
Managing Director: Natalie Shardan
Head of Strategy: Frances Valerie Bonifacio
Executive Creative Director: Akhilesh Bagri
Writers: Akhilesh Bagri & Georgia Fattoracci
Creative Directors:
André Couto
Saleh Elghatit
Art Directors:
Kenneth Barnes
Kunal Gagwani
Serviceplan Group:
Worldwide Executive Creative Director: Jason Romeyko
International Communications Officer: Lee Sharrock
Production company: Hanzo Films
Executive Producer: Hijaz Moosa
Animation: Vulturehead studio
Directors:
Esfandiar Haji
Shahriar Ghatre
Production Manager:
Elahe Khalili
Communications Manager:
Yasaman Hossein
Music Composer:
Saman Aboutaleb
Character Animators:
Reyhane Mirhashemi
Hadi Tabas
Babak Arjmand
Niloofar Behbud
Ali Honarpour
Esfandiar Haji
Yasaman Hossein
Shadow and Lighting Animators:
Naim Vahidian
Esfandiar Haji
Client: Al Etihad Credit Bureau
Daniele Lavalle - Head-Business Development
Khalid Mohammad - Senior Manager – Marketing
Maitha Ahmed - Senior Marketing Officer
Khulood Hamad – Marketing Officer