Anheuser-Busch InBev (Beck's): Heroes of the Night by Serviceplan Campaign International

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With the ‘Heroes of the Night’ app, Beck’s is launching a new initiative in keeping with its brand claim, ‘You make it legendary’. WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in a unique way.

In cooperation with comic illustrator Matthias Schardt, more than 300 frames were created exclusively for the app. Each individual comic can be saved and shared. The app, available now from the App Store, transforms every member of the group chat into a comic character. Up to ten different characters are available in total, and background scenes and other features can also be adapted individually.


Anheuser-Busch InBev

Arnaud Hanset, Marketing Director Belgium & Germany

Susanne Koop, Marketing Director Germany

Serviceplan Campaign International

Alexander Schill: Global Chief Creative Officer Serviceplan Group

Markus Kremer: Executive Creative Director

Thomas Heyen: Executive Creative Director

Florian Klietz: Managing Partner

Sebastien Stabenau: Design Director

Ronnie Patt: Creative Director

Jan-Erik Scheibner: Senior Copywriter

Kristian von Elm: Management Supervisor

Mariah Kattmann: Junior Account Manager

Philipp Trübiger: Art Director

Tanja Braune: Art Buying

Plan.Net Campaign

Markus Maczey: Managing Director/ECD

Jonas Heitzer:Technical Project Management/Senior Developer/Creative Coder

Alexander Kneifel: Junior UX/UI Designer

Marco Dinoto: Junior Account Manager

Jeferson Lopes Cocate: Senior Account Manager

Efim Tamplon: Junior Developer / Junior Creative Coder


Matthias Schardt

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