Anheuser-Busch InBev (Beck's): Heroes of the Night by Serviceplan Campaign International
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With the ‘Heroes of the Night’ app, Beck’s is launching a new initiative in keeping with its brand claim, ‘You make it legendary’. WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in a unique way.
In cooperation with comic illustrator Matthias Schardt, more than 300 frames were created exclusively for the app. Each individual comic can be saved and shared. The app, available now from the App Store, transforms every member of the group chat into a comic character. Up to ten different characters are available in total, and background scenes and other features can also be adapted individually.
Credits
Anheuser-Busch InBev
Arnaud Hanset, Marketing Director Belgium & Germany
Susanne Koop, Marketing Director Germany
Serviceplan Campaign International
Alexander Schill: Global Chief Creative Officer Serviceplan Group
Markus Kremer: Executive Creative Director
Thomas Heyen: Executive Creative Director
Florian Klietz: Managing Partner
Sebastien Stabenau: Design Director
Ronnie Patt: Creative Director
Jan-Erik Scheibner: Senior Copywriter
Kristian von Elm: Management Supervisor
Mariah Kattmann: Junior Account Manager
Philipp Trübiger: Art Director
Tanja Braune: Art Buying
Plan.Net Campaign
Markus Maczey: Managing Director/ECD
Jonas Heitzer:Technical Project Management/Senior Developer/Creative Coder
Alexander Kneifel: Junior UX/UI Designer
Marco Dinoto: Junior Account Manager
Jeferson Lopes Cocate: Senior Account Manager
Efim Tamplon: Junior Developer / Junior Creative Coder
Illustrations
Matthias Schardt
