BMW: Power Has Come a Long Way by Serviceplan Munich
- Location:
A digital video from BMW celebrates International Women’s Day and tells the story of Aurora Straus, a 20-year-old professional race car driver, Harvard freshman and founder of Girls With Drive.
Also timed to International Women’s Day, Straus will debut her Girls With Drive website. Straus started Girls With Drive, a non-profit focused on helping girls and young women get involved in male-dominated industries (particularly politics, business, and STEM, which includes the automotive industry). Her main focus is a mentorship program that connects successful professional women with young women and girls who are interested in the business side of the automotive world. In addition to the mentorship program, she’s developing a ‘school tour’ and an internship program.
BMW is a proud supporter of Straus, who currently races in the 2019 Pirelli World Challenge season in a BMW M4 GT4. The new video covers Aurora’s initial deferral of Harvard in order to compete in motorsports. The piece is backed by an all-female team of directors and producers including Rachel Morrison, known for her recent work as a cinematographer on Black Panther.
Credits
Client : BMW of North America, LLC
Brand : BMW
Vice President of Marketing : Trudy Hardy
Head of Brand Strategy and Communication : Wolfgang Gross
National Marketing Manager : Lisa Judge
Senior EV Marketing Communications Specialist : Kirsten Zayas
Agency : Serviceplan New York
Executive Creative Director : Jay Benjamin
Senior Art Director : Dasha Erkina
Senior Copywriter : Nick Delisi
Executive Producer : Karen McKibben
Group Account Director : Suzanne Reeves-Lau
Director of Strategy : Nick Chapman
President : Nick Johnson
Production Company : Biscuit Filmworks
Director : Rachel McDonald
Director of Photography : Rachel Morrison
Line Producer : Maury Strong
Editorial : Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Julianne Cort
Editor : Akiko Iwakawa-Grieve
Assistant Editor : Dan Berk
Original Music : Q Department
Sound Design : Stimmung
Executive Producer: Kristina Iwankiw
Producer : Nick Tuttle
Sound Designer : Gus Koven
Mix : Sound Lounge
Mixer : Tom Jucarone
VFX PRODUCTION: The Mill
Executive Producer: Heath Raymond
Producer: Lauren Orban
Production Coordinator: Alexie Kozol
VFX CREATIVE
VFX Creative: The Mill
Creative Director: Kyle Cody
2D Lead Artist: Kieran Hanrahan
2D Artist: Burtis Scott, Terner Thompson
COLOUR
Colour: The Mill
Colourist: Fergus McCall
Executive Producer, Colour: Rochelle Brown
Colour Producer: Megan Rumph
Production Coordinator, Colour: Blake Rice
Colour Assist: Andrew Ceen, Elias Nousiopoulos
Media Agency : UM Worldwide
Social Media Agency : Anchor Worldwide
