Cannes-Do Festival Banner
Client: Selfridges
Date: Oct 2021
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Iconic department store Selfridges is getting shoppers ready for the ‘Christmas of Dreams’ with a new enchanted short film and magical window displays.

The festive campaign blends a range of creative references, from Busby Berkeley 1930’s golden age Hollywood to classic 1950’s technicolor film musicals.

Characters in the slightly surreal film were brought to life alongside much-loved British actress and singer, Jane Horrocks with drag artist and sculptor Juno Birch.

The digital campaign is supported by in-store launches in London, Birmingham and Manchester, and on