SoCal Honda Dealers: advert-body-2 by Secret Weapon Marketing
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For this year’s Super Bowl, the SoCal Honda Dealers looked to help SoCal residents pay it forward to a friend, loved one or inspirational someone, by surprising them with a brand new Honda Civic.
To submit someone deserving, residents were invited to play The Helpful Hunt, a scavenger hunt that kicks off inside a commercial spot airing during the Big Game. Southern California residents can still participate at TheHelpfulHunt.com for a chance to give someone they know a big Random Act of Helpfulness. For those who missed the clues, or are just a bit perplexed, a post-game commercial is airing from 2/5 to 2/25, explaining how it works and directing people to play at TheHelpfulHunt.com.
Last year, SoCal Honda hosted the Helpful Bowl, where every Big Game commercial featuring an advertising cliché earned a dollar donation, and generated over $300,000 for the Boys and Girls Clubs in SoCal. Kids played along live while SoCal residents helped increase the donation at HelpfulBowl.com. For the Big Game in 2016, SoCal Honda’s commercial surprised residents with complimentary Uber rides and got nearly 9,000 people home safely on one of the most dangerous driving days of the year.
Credits
Creative Agency: Secret Weapon Marketing
Creative Director: Rick Sittig
Creative Director: Mike Alfaro
Associate Creative Director: Gerardo Guillen
Art Director: Enrique Alvarado
Art Director: Noah Meadors
Copywriter: Shaun Oppedisano
Broadcast Producer: Jed Firestone
Managing Director: Patrick Adams
Group Account Director: Brock Anderson
Management Supervisor: Saro Karagueuzian
Senior Account Executive: Molly Keen
Account Executive: Megan Baer
