Client: Scouts
Date: Mar 2020
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Scouts is making its tried and tested resources available to young people and parents who are self-isolating.

The association has pulled together more than one hundred activity ideas into the ultimate resource for families – 'The Great Indoors'. The activities are fun, free and designed to keep young people entertained and educated throughout any extended time in the home. Each activity has a clear set of outcomes, such as developing communication skills or learning how to problem solve, which will also support schools in their aim to keep young people learning in their homes. They’re also all accompanied by a huge selection of quirky and helpful illustrations and animations, created by Young Studio, plus ‘how to’ videos by Follow Films and Young Studio.

So far, the campaign has reached more than 967,500 people on social media and generated over 211,500 unique page views to The Great Indoors landing page. Pick up from the media has also been massive, with the campaign being featured in ITV News, Metro, Sky News, It’s Nice That, The Telegraph, The Guardian, OK magazine, and huge amounts of regional press. Chief Scout Bear Grylls and celebrity ambassadors including Steve Backshall, Helen Glover, Tim Peake, Ed Stafford, Dwayne Fields and Megan Hine have all supported the campaign with videos and messages.

Chief Scout Bear Grylls said: "As a parent and Chief Scout, I know that young people have such huge energy – and that needs channelling in a positive way. Without a plan, a week stuck at home for a family can be as tough as a week in the mountains. Whether you’re climbing Everest, or just trying to make it through to bedtime, a little planning and positive spirit will make all the difference. That’s why these brilliant activities will be welcomed by parents right across the UK. There’s something for everyone here to keep learning and having fun, while warding off cabin fever. They’ll help families stay busy, focused and cheerful. It’s not often you’ll find me talking about the great indoors – but this is the exception. Try them out, look after each other, and most of all, make this challenging time a safe and positive time – it’s all state of mind."