San Francisco Department of the Environment: Real Foodies Compost by School of Thought

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School of Thought has created a campaign for the San Francisco Department of the Environment that encourages city dwellers to compost their food instead of pitching it in the trash. The campaign includes a microsite, video, out-of-home ads and other elements.


Creative Directors: Tom Geary, Ben Bellayuto

Art Directors: Ben Bellayuto, Greg Rackages

Copywriter: Nick Comney

Executive Creative Director: Tom Geary

Senior Editor: John Buscaglia

Account Director: Rachel Newell

Account Manager: Karina Kondachkova

Agency Producer: Jenny Hardin

Media Supervisor: Ryan Gelow

Media Strategist: Zuleika Mohammad

Production Company: Kaboom Productions

Director: Adam Karsten

Executive Producer: Lauren Schwartz

Producer: Steven Sills

Stylist: Jackie Slade

Production AD: Danielle Clemenza

Music: Music Orange

Composers: Ben Bellayuto, Music Orange

Client Lead: Friday Apaliski

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