Saputo Dairy: Spread the Real Love

Saputo Dairy UK announces the launch of a new creative campaign for its market leading spread, Clover.

Building on the success of the brand’s 2020 ‘Spread the Love’ campaign, the 2021 campaign continues to manifest the love, care and nurturing that comes from giving one’s family the very best.

Using a heart-warming, emotional creative to hold up a mirror to at-home scenarios that bring real happiness, the campaign encourages Clover parents to break free from today’s social pressure to be perfect, and instead simply ‘Spread the Real Love’.

With more than three quarters of mums claiming to feel ‘mum guilt’ as a result of perceived pressure to be perfect and 6 out of 10 parents claiming to feel pressure to portray a perfect life on social media, the campaign creative seeks to ‘bust the myth’ and contrast the ‘artificial’ nature of social media bragging with a reassuringly ‘imperfect’ showcase of real home scenarios.