UltraTech Cement: #ColoursOfGrey by SapientRazorfish India

Date: Mar 2017
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UltraTech Cement, India's largest cement manufacturer, and SapientRazorfish India, leveraged the sentiment of Indian festival Holi through the eyes of a mason.

The campaign, endorsed a mason as the prime element in the film to embrace the message of happiness, celebration, and getting together to add colour to the lives of anyone who make our dreams beautiful.

Credits

Senior Creative Director: Dinesh Swamy

Associate Creative Director - Sundeep Keramalu

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