Strongbow cider is promoting the freshness of its core ingredient, the Apple, via a series of experiential trails around the city of Singapore.
The brand started teasing the campaign by hauling a ice-like sculpture to key parts of the city, emblazoned with the words “The apples are about to drop”.
This weekend, in place of the giant ice-like teaser, will be apple-dispensing machines which will also travel around the island. The machines will give out 25,000 fresh apples to people. The apples also have stickers on them which can be redeemed for Strongbow at certain bars and restaurants.