The Drum Awards for Marketing - Extended Deadline

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Date: May 2019
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Cosmetics spotlights the groundbreaking musician Shae Fiol - co-founder of the Latin Grammy-winning all-women mariachi band Flor de Toloache - who benefits from all-natural makeup products while caring for her daughter and touring for shows, in the new spot 'São Presents: Flor de Toloache,' directed by Shaun Kosta.

Kosta brought in Fiol and Flor de Toloache on the project, connecting the band's preference for all-natural products as parenthood takes a leading role in their multifaceted lives.

As co-founder of NYC’s first all-women Mariachi group, Fiol celebrates her ability to perform, tour and nurse her daughter while on the road as a working mother. Kosta examines the artist’s relationship to products that could affect her health and the overall well-being of her daughter while breastfeeding, including stage makeup. Intermixed a heartfelt discussion with a resounding stage performance, Kosta captures the inherent joy in Fiol’s career and love of parenting.

Credits

Client: São, Chicago, IL

Production/Post: Freewater Films, Los Angeles, CA

Director/Writer/Producer: Shaun Kosta

DP: Michael Moghaddam

Audio Engineer/Mixer: Kevin Bazell

Editor: Tom McGah

Talent: Shae Fiol, Flor de Toloache