Vodafone: advert-body-3 by Santo
- Location:
Gender equality is of central importance to Vodafone. The company’s commitment to women’s empowerment is at the very core of the business. With this in mind, new short film ‘Raising Voices’ has launched across Vodafone’s markets, as the company commits to join around 20 other companies in UN Women’s UNstereotype Alliance - a global coalition with the common goal to eliminate gender bias and harmful gender stereotypes in advertising.
Vodafone, a HeforShe Impact Champion, has a strong commitment to diversity and women’s empowerment, both within its own business and within the communities in which it operates. It believes that the initiatives underway to achieve greater gender parity will strengthen the company significantly over time.
As part of this, the Vodafone ReConnect programme is designed to attract talented women across 26 countries who have left the workplace for several years (in most cases to raise a family) who would like to return to work but are struggling to make the professional connections needed or refresh the skills required. Other initiatives within the organisation include the Global Maternity Policy, which provides an inclusive working environment for women across the company's global footprint. This provides women across 30 countries with a minimum of 16 weeks fully paid maternity leave and a return to work policy for the first six months back after maternity leave, allowing them to work for four days a week and get paid for five.
Credits
Director: Hanna Maria Heidrich
Production Co: Believe Media
Exec Producer: James Covill
Producer: Barty Dearden
Production Manager: Lucy Banks
D.P: Tim Maurice Jones
Editor: Matt Newman
Post Production: The Mill
Colourist: James Bamford
Post Producer: Ian Berry
Sound: Scramble Sound
Sound mixer: James Lyme
Music: Goldstein Music