Agency: Santo
Client: Vodafone
Date: Mar 2018
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Gender equality is of central importance to Vodafone. The company’s commitment to women’s empowerment is at the very core of the business. With this in mind, new short film ‘Raising Voices’ has launched across Vodafone’s markets, as the company commits to join around 20 other companies in UN Women’s UNstereotype Alliance - a global coalition with the common goal to eliminate gender bias and harmful gender stereotypes in advertising.

Vodafone, a HeforShe Impact Champion, has a strong commitment to diversity and women’s empowerment, both within its own business and within the communities in which it operates. It believes that the initiatives underway to achieve greater gender parity will strengthen the company significantly over time.

As part of this, the Vodafone ReConnect programme is designed to attract talented women across 26 countries who have left the workplace for several years (in most cases to raise a family) who would like to return to work but are struggling to make the professional connections needed or refresh the skills required. Other initiatives within the organisation include the Global Maternity Policy, which provides an inclusive working environment for women across the company's global footprint. This provides women across 30 countries with a minimum of 16 weeks fully paid maternity leave and a return to work policy for the first six months back after maternity leave, allowing them to work for four days a week and get paid for five.

Credits

Director: Hanna Maria Heidrich

Production Co: Believe Media

Exec Producer: James Covill

Producer: Barty Dearden

Production Manager: Lucy Banks

D.P: Tim Maurice Jones

Editor: Matt Newman

Post Production: The Mill

Colourist: James Bamford

Post Producer: Ian Berry

Sound: Scramble Sound

Sound mixer: James Lyme

Music: Goldstein Music